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Choosing Market Entry Mode to Sweden; Case Company ToimijaNet Oy
(2024)
for this thesis was collected through qualitative, semi-structured interviews and internal documents and reports provided by ToimijaNet Oy. The qualitative research and methods were combined with secondary data gathered through a literature analysis on frameworks...
Content Marketing in Sports Small & Medium Enterprises
(2021)
The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has enabled a new generation...
How could the Belgian company PRALIBEL develop its internationalisation strategy if it decided to market its products in Finland?
(2024)
This thesis seeks to identify and define the most appropriate internationalisation strategies for the Belgian company Pralibel, so that it can have the keys to successfully establishing itself in Finland in the best possible way and thus developing...
An in-depth study on how to develop marketing activities and customer relationships : Case: Upgraded ry
(2023)
This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern at Upgraded ry...
Customer Experience Determinants in B2B Physical Retail - Case Company X Retail Store
(2023)
The objective of this study was to cover the dynamics of B2B physical retail in an omnichannel setting within the construction field and find out customers' viewpoints on their customer experiences with the case company ...
Engineering a Unique Value Proposition to the Market of Entrepreneurship Education in Latin-America
(2022)
This thesis aimed to create three competitive value propositions for company Z. Case Company Z is a Finland-based entrepreneurship education firm. Because of the opportunities and challenges presented by COVID-19, the need for developing a solid...



